ASSIGNMENT
BASIC MARKETING
MRKT 201
(max 30% of the total assessment)
Please select and describe any small business/company in your area. The observation must be at
least 2 hours. Based on your observation, prepare a 2500 -words report that will address the following:
- Identify the business name, location, and hours and days of operation.
- Does the business has a strategic location? If yes, describe and justify why you think the business location is strategic.
- Describe its products and/or services.
- Identify its customers and major market segments.
- Why do you think customers buy products and/or services from this business/company?
- Identify two competitors and describe how this business differentiates itself from them.
- Does the selected business have a competitive advantage?
- In your opinion, what dangers does this business face in the near future? Explain your reasoning.
- If this were your business, what would you do differently? Explain your response.
The assignment is to be submitted in Week 2 July 9, 2020 the latest (Thursday) via email. No extensions will be granted. Students can work in a group of two (2).
When submitting the assignment to me via email please write the following on the cover page and in the subject of your email:
Course Name and
Course Code
Your Name
Your ID Number
