Unit III ScholarlyActivity
For this assignment, you will be using what you have learned about different research designs and applying them to a company of your choice. Follow the steps below to complete this assignment. MAR 3231, Marketing Research 2 1. Using the CSU Online Library or other scholarly sources, select and research a publicly traded company. 2. Next, click here to access a template for this assignment. Using this template, complete the SWOT analysis for your chosen company. Provide at least five bullet listings for each section of the SWOT analysis. 3. Include a short company overview before the SWOT analysis. This should only be one to two paragraphs. 4. Provide a brief summary of each section with recommendations as to how the company can capitalize on its strengths, improve its weaknesses, take advantage of opportunities, and minimize threats. Discuss how the SWOT analysis can contribute to marketing and management decision-making within the company. 5. Discuss which research designs the company might use to carry out your recommendations. In this discussion, be sure to compare and contrast exploratory, descriptive, and causal research designs. Your completed assignment must be at least three pages, not counting the title and reference pages. You must use at least three scholarly sources in your assignment. Any information from these sources must be cited and referenced in APA format.