Management homework help

Introduction

The Core Assessment for MK 386 is a research paper that addresses all the important areas that are required for a retail business. There are three steps to the project: select a retailer, conduct an interview, and write the paper. You will select your retailer in Unit 1, and should continue to work on the paper for the entirety of the term.

Core Learning Outcomes

  • CLO#1: Summarize the contribution of retailers to the product value chain.
  • CLO#2: Explain consumer motivations, shopping behaviors, and decision processes for evaluating retail offering and purchasing merchandise services.
  • CLO#3: Evaluate corporate objectives, competitor analysis, and competitive strategy.
    Distinguish the traditional basis for segmentation and how segmentation can inform retail strategy.
  • CLO#4: Summarize factors affecting strategic decisions involving investments in locations, supply chain and information systems, and customer retention programs.
  • CLO#5: Integrate tactics (pricing, merchandise assortment, store management, visual merchandising, and customer service) for extracting profit from a retailing offering

Submission Requirements

  • APA Format
  • Double-spaced
  • Size 12 font
  • Preset (normal) margins
  • Use the headings listed below (A. History of the Company, B. Retail Strategy, 1. Target Market etc. …)
  • A well-researched paper should be at least 10 pages in length
  • Submit through Turnitin in Unit 8

Resources

Students can use the following tools to assist them with the retail store analysis research paper:

Click here for Park's Library

Directions

Click on the tabs to view all three steps.

Step 1

Select a retailer.  Remember a retailer sells to the “ultimate consumer.” You need to choose a retailer with a physical store who sells a physical product – otherwise it will be difficult to complete this project.  If you are thinking of opening your own store, choose a retailer that sells the same type of merchandise that you would like to sell.   (i.e., ski shop, music store, pizza place, furniture store, apparel boutique, hardware store etc…)

Due Date

  • due by 11:59 p.m., Sunday, CT

Rubric

Core AssessmentCore AssessmentCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCLO1Summarize the contribution of retailers to the product value chain.30.0 to >26.0 ptsExceptionalProvides comprehensive information that summarizes the effectiveness of the contribution of retailers to the product value chain. Provides a thorough explanation of the impact on price and availability of the product (s) for retailers and consumers.26.0 to >23.0 ptsAbove ExpectationsProvides general information that summarizes the effectiveness of the contribution of retailers to the product value chain. Provides a thorough explanation of the impact on price and availability of the product (s) for retailers and consumers.23.0 to >20.0 ptsMeets ExpectationsProvides reasonable information that summarizes the effectiveness of the contribution of retailers to the product value chain. Provides an explanation of the impact on price and availability of the product (s) for retailers and consumers.20.0 to >17.0 ptsBelow ExpectationsProvides limited information that summarizes the effectiveness of the contribution of retailers to the product value chain. Provides a limited explanation of the impact on price and availability of the product (s) for retailers and consumers.17.0 to >0 ptsDoes Not Meet ExpectationsProvides substandard information that summarizes the effectiveness of the contribution of retailers to the product value chain. Does not provide an explanation of the impact on price and availability of the product (s) for retailers and consumers.30.0 pts
This criterion is linked to a Learning OutcomeCLO2Explain consumer motivation, shopping behaviors, and decision process for evaluating retail offering and purchasing merchandise services.30.0 to >26.0 ptsExceptionalProvides a comprehensive description and explanation of consumer shopping behavior and the buying process for evaluating retail product offerings and services for purchase decisions. Types of buying decisions and social factors influencing the buying process are detailed in the plan.26.0 to >23.0 ptsAbove ExpectationsProvides a general description and explanation of consumer shopping behavior and the consumer process for evaluating retail product offerings and services for purchase decisions. Types of buying decisions and social factors influencing the buying process are listed in the plan.23.0 to >20.0 ptsMeets ExpectationsProvides a reasonable description and explanation of consumer shopping behavior and the consumer process for evaluating retail product offerings and services for purchase decisions. Types of buying decisions and social factors influencing the buying process included in the plan.20.0 to >17.0 ptsBelow ExpectationsProvides a limited description and explanation of consumer shopping behavior and the consumer process for evaluating retail product offerings and services for purchase decisions. Types of buying decisions and social factors influencing the buying process are mentioned briefly in the plan.17.0 to >0 ptsDoes Not Meet ExpectationsProvides a substandard description and explanation of consumer shopping behavior and the consumer process for evaluating retail product offerings and services for purchase decisions. Types of buying decisions and social factors influencing the buying process are not listed in the plan.30.0 pts
This criterion is linked to a Learning OutcomeCLO3Evaluate corporate objectives, competitor analysis, and competitive strategy.30.0 to >26.0 ptsExceptionalProvide a comprehensive description of corporate objectives, competitor analysis, and competitive strategy in the plan. Includes in detail how growth opportunities are evaluated and the process of setting and measuring performance objectives.26.0 to >23.0 ptsAbove ExpectationsProvide a general description of corporate objectives, competitor analysis, and competitive strategy in the plan. Includes in detail the specifics as to how growth opportunities are evaluated and the process of setting and measuring performance objectives23.0 to >20.0 ptsMeets ExpectationsProvide a reasonable description of corporate objectives, competitor analysis, and competitive strategy in the plan. Includes how general growth opportunities are evaluated and the process of setting and measuring performance objectives20.0 to >17.0 ptsBelow ExpectationsProvide a limited description of corporate objectives, competitor analysis, and competitive strategy in the plan. Includes how some growth opportunities are evaluated and/or the process of setting and measuring performance objectives17.0 to >0 ptsDoes Not Meet ExpectationsProvide a substandard description of corporate objectives, competitor analysis, and competitive strategy in the plan. Does not discuss how growth opportunities are evaluated and also the process of setting and measuring performance objectives30.0 pts
This criterion is linked to a Learning OutcomeCLO4Distinguish the traditional basis for segmentation and how segmentation can inform retail strategy.30.0 to >26.0 ptsExceptionalProvides a comprehensive description that addresses the traditional basis for segmentation and how segmentation can enlighten a retail strategy. Includes the criteria of effective market segmentation and the approaches for segmenting markets in the plan.26.0 to >23.0 ptsAbove ExpectationsProvide a general description that addresses the traditional basis for segmentation and how segmentation can enlighten a retail strategy. Includes the criteria of effective market segmentation and the approaches for segmenting markets in the plan.23.0 to >20.0 ptsMeets ExpectationsProvide a reasonable description that addresses the traditional basis for segmentation and how segmentation can enlighten a retail strategy. Includes some of the criteria of effective market segmentation and the approaches for segmenting markets in the plan.20.0 to >17.0 ptsBelow ExpectationsProvide a limited description that addresses the traditional basis for segmentation and how segmentation can enlighten a retail strategy. Does not include the criteria of effective market segmentation or the approaches for segmenting markets in the plan.17.0 to >0 ptsDoes Not Meet ExpectationsProvide a substandard description that addresses some of the traditional basis for segmentation and how segmentation can enlighten a retail strategy. Does not include the criteria of effective market segmentation and the approaches for segmenting markets in the plan.30.0 pts
This criterion is linked to a Learning OutcomeCLO5Summarize factors affecting strategic decisions involving investments in locations, supply chain and information systems, and customer retention programs30.0 to >26.0 ptsExceptionalProvides a comprehensive examination that summarizes the effectiveness of strategic planning involving location, supply chain information systems and customer retention programs in the plan. Includes detailed information of the evaluation process for site selection, determining strategic advantages for supply chain management, and how to develop CRM through programs.26.0 to >23.0 ptsAbove ExpectationsProvides a general examination that summarizes the effectiveness of strategic planning involving location, supply chain information systems and customer retention. programs in the plan. Includes general information of the evaluation process for site selection, determining strategic advantages for supply chain management, and how to develop CRM through programs.23.0 to >20.0 ptsMeets ExpectationsProvides a reasonable examination that summarizes the effectiveness of strategic planning involving location, supply chain information systems and customer retention programs in the plan. Includes information of the evaluation process for site selection, determining strategic advantages for supply chain management, and how to develop CRM through programs.20.0 to >17.0 ptsBelow ExpectationsProvides a limited examination that summarizes the effectiveness of strategic planning involving location, supply chain information systems and customer retention programs in the plan. Includes general information of the evaluation process for site selection, determining strategic advantages for supply chain management, and how to develop CRM through programs.17.0 to >0 ptsDoes Not Meet ExpectationsProvides a substandard examination that does not summarize the effectiveness of strategic planning involving location, supply chain information systems and customer retention programs in the plan. Does not provide information of the evaluation process for site selection, determining strategic advantages for supply chain management, or how to develop CRM through programs30.0 pts
This criterion is linked to a Learning OutcomeCLO6Integrate tactics (pricing merchandise assortment, store management, visual merchandising, and customer service) for extracting profit from a retailing offering30.0 to >26.0 ptsExceptionalProvides a comprehensive description that addresses the retail marketing mix. Includes pricing strategies, organizational structure, store design, merchandise assortment, visual merchandising, and balancing customer service in the plan.26.0 to >23.0 ptsAbove ExpectationsProvides a general description that addresses the retail marketing mix. Includes pricing strategies, organizational structure, store design, merchandise assortment, visual merchandising, and balancing customer service in the plan.23.0 to >20.0 ptsMeets ExpectationsProvides a reasonable description that addresses the retail marketing mix. Includes pricing strategies, organizational structure, store design, merchandise assortment, visual merchandising, and balancing customer service in the plan.20.0 to >17.0 ptsBelow ExpectationsProvides a limited description that addresses the retail marketing mix. Does not include some or all of the following in the plan: pricing strategies, organizational structure, store design, merchandise assortment, visual merchandising, and balancing customer service.17.0 to >0 ptsDoes Not Meet ExpectationsProvides a substandard description that addresses the retail marketing mix. Does not include some or all of the following in the plan: pricing strategies, organizational structure, store design, merchandise assortment, visual merchandising, and balancing customer service.30.0 pts
Total Points: 180.0