Architecture and Design homework help

Architecture and Design homework help. ASSIGNMENT 1:
DEMONSTRATE UNDERSTANDING OF
DESIGN THINKING MODELS AND PRACTICE
Assignment details
Timeline: Weeks 1-4.
Deadline: Week 4.
Type: Essay.
Word count: 1200-1500 words.
Submit: CloudDeakin drop-box by end of Week 4,
Sunday night 5 April 2020 on or before 11:59pm.
Weighting: 30% of overall grade for ADD101 Design Thinking
(including 10% weekly online blog entries for Weeks 1-4).
Deliverable: Microsoft Word or PDF document.
Note: This is an individual submission.
Blog component (10%) is an individual submission.
Abstract
Design Thinking is a design methodology that provides a solution-based approach to
solving problems and is viewed as both an ideology and a process, concerned with solving
complex wicked problems in a highly user-centric way. Wicked problems are social or cultural
problems with many interdependent factors making them seem impossible to solve. Because
the factors are often incomplete, in flux, and difficult to define, solving wicked problems
requires a deep understanding of the users involved, and an innovative approach provided
by methods such as Design Thinking. Design Thinking focuses on humans first and foremost,
seeking to understand people’s needs and come up with effective solutions to meet those
needs. It is based heavily on the methods and processes that designers use (hence the
name), but it has actually evolved from a range of different fields—including architecture,
engineering and business.
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The Assignment Task
You are required to write an essay. This must demonstrate your understanding of the Design
Thinking methodology and make reference to the principles of Human-centred Design. In
addition, you need to recognise that a variety of problem-solving processes exist, identify
these making reference to the number of steps/stages, present the value of the individual
steps and how these might differ from other models.
Furthermore, globally many companies are embracing Design Thinking as a part of their
innovation strategy. You are required to identify three (3) of these companies and highlight
how, why and where they implemented Design Thinking. What challenge(s) they needed to
solve. For example, was it related to products, services, communications or social impact?
You need to bring attention to the resulting innovation that occurred by undertaking in depth
academic research providing details on the features, advantages and benefits derived from
the innovation leading to the particular company gaining a competitive advantage.
1. This requires writing an essay (see Deakin University’s guide to essay writing).
2. Demonstrate your understanding of the Design Thinking methodology.
3. Human-centred Design: Make reference to the principles of Human-centred Design.
4. Models: You must document and describe the three (3) established (most popular)
Design Thinking models discussed in class. To confirm, these are:
• The IDEO 5-step Design Thinking Model;
• The Stanford University d.school Model; and
• The model proposed by Prof. Jeanne Liedtka from Darden Business School, namely
the 4 W’s and Ten Tools approach.
• For each of the above models, you are to provide the following:
a. A brief summary of the Model.
b. When was it first introduced?
c. Who developed or introduced it?
d. The number of steps and names of each.
e. How this Model may be different or better than others? Your opinion.
f. Is this Model aimed at a specific industry or audience?
g. Include a single quality/high resolution image with appropriate title and
referencing. The image must represent the structure/steps.
5. Alternatives: You must also include three (3) other models (not covered in class) that
you have researched. For example, IBM Loop, Nueva School, British Design Council
Double Diamond, Model Edward de Bono Six Thinking Hats, Frog and Google Sprints.
There are many more.
• For each of these alternative models you are to provide the following:
a. A brief summary of the Model
b. When was it first introduced?
c. Who developed or introduced it?
d. The number of steps and names of each.
e. How this particular Model may be different or better than others? Your opinion.
f. Is this Model aimed at a specific industry or audience?
g. Include a single quality/high resolution image with appropriate title and
referencing. The image must represent the structure/steps.
6. Companies/industry: Globally many companies are embracing Design Thinking as a
ADD101 DESIGN THINKING
TRIMESTER 1 2020
PREPARED BY NICOLE PROWSE FOR THE UNIT TEAM PAGE 3 OF 4
part of their innovation strategy with some having developed their own frameworks for
implementing an innovation process or methodology.
• You are required to:
a. Identify a three (3) companies and highlight how, why, when and where they
implemented Design Thinking or a similar problem-solving innovation process.
b. What identified challenge(s) need to be solved? For example, was it related to a
specific product, service, communication challenge or social impact need?
c. You should include an image that provides a visual reference for the company and/
or design challenge, plus a company logo.
d. You need to bring attention to the resulting innovation that occurred by
undertaking in depth academic research providing details on the features,
advantages and benefits derived from the innovation leading to the company
gaining a competitive advantage.
This task assesses achievement in these Unit & Graduate Learning Outcomes
ULO1 Display an understanding of the theoretical knowledge and practical skills required for visual
communication design practice.
ULO2 Demonstrate an ability to effectively communicate ideas using specific language, concepts and
media to transmit ideas in response to design briefs.
GLO1 Discipline-specific knowledge and capabilities.
GLO2 Communication.
Suggested Headings
You are welcome to add or subtract any headings/sections that you feel are irrelevant or
required to build your individual essay. These are only suggested headings to get you started.
1. Title Page: Include your name, surname, unit details, assignment details, date.
2. Introduction.
3. IDEO 5-step Design Thinking model: See ‘The Assignment Task’ for instructions.
4. Stanford University d.school model: See ‘The Assignment Task’ for instructions.
5. Professor Jeanne Liedtka Model: See ‘The Assignment Task’ for instructions.
6. Researched Model #1: Replace this heading with the model researched.
7. Researched Model #2: Replace this heading with the model researched.
8. Researched Model #3: Replace this heading with the model researched.
9. Identified Company #1: Replace this heading with the company researched.
10. Identified Company #2: Replace this heading with the company researched.
11. Identified Company #3: Replace this heading with the company researched.
12. Conclusion.
13. Bibliography: List of any sources you have referred to in alphabetical order.
14. Appendices: If you have any large tables, figures, or other material that is too long for
your essay but is necessary for the reader to be able to refer to while reading your essay,
you should include these as appendices at the end of the essay. Each one should be
numbered and given a title to tell the reader what it contains.
ADD101 DESIGN THINKING
TRIMESTER 1 2020
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Presentation
Your essay should be easy to read, so you need to take some care with how you present it on
the page – what it looks like. Keep the following points in mind:
• Format: Submit your document in Microsoft Word or PDF format.
• Naming: Identify your document/submission clearly. Make it easy for the marker/reader
to identify what it is and who it is from.
• Title page: Include your name, surname, unit details, assignment details, date.
• Word count: Includes direct quotes and footnotes but does not include bibliographic
entries or image captions. Do not exceed the word count by more than 10%.
• Fonts: Use either Arial or Times New Roman.
• Font size: 11 or 12 point size.
• Line spacing: Use 2.0 or no less than 1.5.
• Paragraph spacing: Use double spacing between paragraphs.
• Paragraph length: Between 5 and 10 sentences in length.
• Text Alignment: Left
• Hyphenation: Ensure this is clicked off.
• Margins: Use default margin or no less than 2.54cm
• Captions: Use a smaller font size and single spacing for image captions/citations.
• Image size: Images are to be one third of a page and presented within the body of the
essay, not at the end.
• Use Headers and Footers: Include your name (last name, first name) your student
number, the course number, the assignment number and the page number.
• Turnitin: You are required to submit your document(s) to Turnitin before uploading for
marking. Turnitin is an originality checking and plagiarism prevention service that checks
your writing for citation mistakes or inappropriate copying.
• Referencing Style: Use Deakin Harvard referencing style.
• In-text citations: Include a minimum of six (6).
• Bibliography: List any sources you have referred to in alphabetical order.
• Wikipedia: Do not cite from Wikipedia or Blog sites.
• Do not copy and paste body text direct from any source unless it is referenced as a
direct quote.
• Do not submit any text that has been previously submitted for another assignment.
• Save a copy of your assignment (as a backup) before submitting for assessment

Architecture and Design homework help